Marketing Really MattersNo matter what kind of business you decide to start, one of the most important things you will need to consider is marketing. Without customers or clients, you may offer a great product or service, but those customers and/or clients won’t come looking for you if they don’t know you’re there. Author Tonja Demoff has been part of Long Beach real estate for years, and has a few good pieces of advice for people that are wondering how they can market themselves and their business.

Social Media Is Your Friend

These days, people are just as likely to find out about the news, and the latest advertising through social media, so it’s important that you don’t ignore this channel. The challenge with social media is not to use or create anything too “traditional,” as an obvious ad will get ignored. But engage with potential customers in the right way and you can get a whole new audience for your business.

Get Local

If your business is a local one, it’s important to research all your available local venues. Your local newspaper, regionally focused websites and, of course, good word of mouth are all important vehicles for getting your name out there. Your web presence is important, but good local connections can often lead to even more responses when people go looking on the Internet for the business you provide.

Make Yourself Search Friendly

Search engine optimization, keywords, and a few other techniques are all things you should look into for search purposes. These techniques are what ensure that when people start conducting a search on Google, your name and business will come up somewhere near the top of the list. If you’re not on the first page of Google when people go looking for your business, you may be in trouble.

These and other important business insights are all available in the books and systems offered by Tonja Demoff, has distilled valuable lessons into easy advice that anyone can follow to succeed. If you want to learn more, just look for Tonja’s books, or visit